The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. If you are starting a new company or booming of existing company, one of the most important things you can do is make sure to get the correct branding. Increase customer awareness by developing brand recognition. Creating a brand for your company takes time and careful planning. Your company could be the next icon for your particular product or service. What type of customers are you trying to attract? The success of your company’s branding efforts will rely on the customers you are pursuing. Trendy graphics and hip hop music may attract the younger consumer, but this type of advertising might turn off the mature customers. Cater to the interests of your potential clientele.